We develop brands from the inside, out.

The Inside

Discover your brand’s reach, audience, market, purpose, and beliefs. How we develop brands is grounded in where that brand will live and who it will interact with. If you already have some of this information, we can leverage that too.

We gather and develop this foundation with:

  • Brand awareness studies
  • Audience insights
  • Market research
  • Stakeholder interview
  • Strategy & tactics
  • Positioning
  • Brand pillars


The Outside

Define the brand with a strategic identity.

If you have a brand that doesn’t properly represent your business, or you have no brand at all yet, these are things we can help you with:

  • Voice and tone
  • Expressions (tagline, key marketing points)
  • Visual identity
  • Campaign concepts
  • Copywriting
  • Brand partnership approach
  • Content strategy


Ongoing Support

If you’re the Founder of a small business, or leading a team at a larger company, we offer select clients:

  • Brainstorms & workshops
  • Strategy advisement
  • Oversight of Brand implementations

Martha 2.0—Meet the New Me

Over the last six years, we’ve grown a lot. Shout out to some of our favorite projects and people over the years.

We got so caught up in our work for our clients that we forgot about our own brand. A good brand strategist would tell you to solve that with your brand strategy. So, we did. Now, we’re practicing what we preach. 

Meet Martha 2.0

Here’s a look at some of the changes we’ve made. We’ll start with the most fundamental shift:

A Refinement in Services

Audience and Market Research

Brand Positioning

Brand Strategy and Tactics

Voice and Tone

Visual Identity


Content Strategy


We’ll continue to build meaningful brands for our clients, and by refining our services, we’ll get to do it for more. If we’ve ever provided a service for you that isn’t listed above and you need something, just get in touch. We have great friends we can refer you to.

You’ll also notice
a focus on words.

Visuals have a tendency to dominate branding conversations. They’re critical, don’t get us wrong. It’s a way for us to exchange information. Can’t beat that. But why not double down on your ability to exchange information with your audience and let words carry some of the burden too? Luckily, this isn’t that radical of an idea, and each year we see more and more clients putting an emphasis on the words they use in the voice that they use it. We’re excited to lean into this with them.

And if you’ve worked with us you already know, we go deep into the work that we do. So in Martha 2.0 we got deeper in the work that we show.

And last, but certainly not least, the :)

That’s just to say, working with Martha is a guaranteed good time. 

So follow along, subscribe for more, or reach out to chat about your next project. If we’re currently working together, you already know when you’ll hear from us nextbecause you know we like to stay buttoned up.

Thanks for listening,

Founder, Martha