The Inside
Discover your brand’s reach, audience, market, purpose, and beliefs. How we develop brands is grounded in where that brand will live and who it will interact with. If you already have some of this information, we can leverage that too.
We gather and develop this foundation with:
- Brand awareness studies
- Audience insights
- Market research
- Stakeholder interview
- Strategy & tactics
- Positioning
- Brand pillars
The Outside
Define the brand with a strategic identity.
If you have a brand that doesn’t properly represent your business, or you have no brand at all yet, these are things we can help you with:
- Voice and tone
- Expressions (tagline, key marketing points)
- Visual identity
- Campaign concepts
- Copywriting
- Brand partnership approach
- Content strategy
Ongoing Support
If you’re the Founder of a small business, or leading a team at a larger company, we offer select clients:
- Brainstorms & workshops
- Strategy advisement
- Oversight of Brand implementations
May Health–Bringing a Fresh Perspective to PCOS
- Audience Research
- Positioning
- Brand Strategy
- Voice and Tone
- Expressions
- Visual Identity
- Site Design
- Copywriting
- Audience Research
- Positioning
- Brand Strategy
- Voice and Tone
- Expressions
- Visual Identity
- Site Design
- Copywriting
May Health is developing an ovarian rebalancing procedure for PCOS-related infertility that can be administered in-office, in less than an hour. Unlike most medical device companies, the team at May Health wanted to develop a brand that could connect with the patients ultimately receiving this procedure, in addition to the medical professionals responsible for administering it.
In our initial audience research, we were excited when we uncovered a thread of alignment in what patients and medical professionals desired from a brand like May Health:
Just One Issue
One of the biggest challenges we knew we’d have to tackle was that May Health’s innovation was rooted in a historic procedure that was known for its invasiveness and high risks. And though May Health existed to alleviate the cons of this historic procedure so patients could experience the benefits with peace of mind, and bring about the first medical advancement for PCOS since the early 2000s, it’s still a part of their history.
With that, we knew it was imperative that this brand:
Bring a fresh perspective to PCOS.
How, though?
Brand connection and loyalty comes when a brand acts inline with who it says it is, so it was critical for us to dive into what the audience’s experience looks like through the lens of May’s fresh perspective.
Brand Strategy Tactics
The visual identity naturally evolved from this strategy, blending an informative and thoughtful voice with a vibrant and approachable look and feel.
Brand Applications
